Last week the UK government published its report ‘Sugar Reduction: The Evidence for Action’. This is an interesting report which we hope the government will follow through on and take action to ensure that we improve the health of our nation.
In the report, we get a good summary of the problem – we are all eating too much sugar and this is contributing to our ill health. The report states that all population groups are consuming above the recommended amount of sugar. The report notes that sugar sweetened drinks are a particular problem for school children with their consumption of these drinks being very high. Additionally they state that sugar consumption is the highest amongst disadvantaged groups, and this needs to be tackled.
We learn from the report that one of the key reasons that we are now consuming so much sugar is that food is more readily available, more heavily marketed, promoted and advertised and food is now cheaper than ever before and all these factors mean we over indulge, particularly when it comes to sugar.
The report quite helpfully discusses the factors that affect our sugar consumption which is important if we’re going to tackle sugar consumption and encourage people to change their behaviour. They divide these factors into three categories – influencers, the food supply and knowledge/education. Influencers include strategies that influence our consumption and buying behaviour. This would include advertising and marketing campaigns as well as product promotions. The major players in this area are the food industry, supermarkets etc. but could actually be charities, the government and NGOs who should have a positive impact on our behaviour. Next is the food supply chain. This factor looks at what food is available to purchase and how easy is it to purchase certain foods. This focuses on all food outlets including supermarkets, restaurants, schoolsand workplaces, their pricing strategies and what they choose to offer the public. Finally we have knowledge and education, this is the information we disseminate to the public which can empower people to make healthier choices.
With the above in mind the report stresses that multiple actions need to be taken to reduce our sugar consumption. They believe that by everyone reducing their sugar consumption to no less than 5% of our total energy intake, within 10 years residents of the UK can significantly improve their health and start to reverse the increasing prevalence of obesity, diabetes and heart disease.
The report makes the following recommendations as to how we can begin to tackle this issues and break our addiction to sugar:
- Reduce and rebalance the number and type of price promotions in all retail outlets including supermarkets and convenience stores and the out of home sector (including restaurants, cafes and takeaways)
- Significantly reduce opportunities to market and advertise high sugar food and drink products to children and adults across all media including digital platforms and through sponsorship
- The setting of a clear definition for high sugar foods to aid with actions 1 and 2 above. Currently the only regulatory framework for doing this is via the Ofcom nutrient profiling model, which would benefit from being reviewed and strengthened
- Introduction of a broad, structured and transparently monitored programme of gradual sugar reduction in everyday food and drink products, combined with reductions in portion size
- Introduction of a price increase of a minimum of 10-20% on high sugar products through the use of a tax or levy such as on full sugar soft drinks, based on the emerging evidence of the impact of such measures in other countries
- Adopt, implement and monitor the government buying standards for food and catering services (GBSF) across the public sector, including national and local government and the NHS to the ensure provision and sale of healthier food and drinks in hospitals, leisure centres etc
- Ensure that accredited training in diet and health is routinely delivered to all of those who have opportunities to influence food choices in the catering, fitness and leisure sectors and others within local authorities
- Continue to raise awareness of concerns around sugar levels in the diet to the public as well as health professionals, employers, the food industry etc., encourage action to reduce intakes and provide practical steps to help people lower their own and their families sugar intake
The Lake Foundation is in strong agreement with the above recommendations and will do our part in taking forward these recommendations. This area is of particularly importance to the black community who suffer higher rates of diseases like type 2 diabetes and stroke which are linked to high sugar consumption.
You can download the government’s report below.
