The Healthy Caribbean Coalition (HCC) hosted a virtual conference on July 1, 2021. The conference was packed with interesting and informative panel presentations that aligned with the conference theme “Our Food, Our Health, Our People: Accelerating Healthy Food Policies to Tackle NCDs”. Participants learned from academics, legal experts, public health officials, health practitioners, youth advocates, and representatives from the CARICOM NCD Commission, FAO, and PAHO. Sessions covered topics around shaping our Caribbean food supply systems for healthier environments, improving food system governance by managing conflicts of interest and shaping people-centered movements for change.
Even though it was a virtual conference, participants had the opportunity to interact online and to get moving at home during scheduled health breaks that incorporated music, dance and guided breathing and mindfulness exercises, all of which were helpful activities to stay focused throughout the day.
During the lunch break, Abi Begho, Director at Lake Health and Wellbeing, facilitated a lunchtime conversation about the power of digital advocacy for healthier food environments, based on lessons learned from implementing the You’re Sweet Enough campaign. Digital platforms like social media are increasingly being used by various stakeholders to reach the public. As civil society organizations, we are learning to adapt and find innovative ways to amplify messages that sensitize the public and call policymakers to action as we advocate for healthier food policies and programs. From the conversation, we learned how social media can be strategically leveraged to target different audiences, we see how short video clips and animations are powerful and effective at communicating key messages, and we are encouraged to be consistent in posting and sharing content so that the scope and reach of our advocacy can be extended and amplified.
Check out the video clip below to view the Lunchtime Conversation on the Power of Digital Advocacy.
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