FOR IMMEDIATE RELEASE
Contact:
Lake Health and Wellbeing – info@lakehealthandwellbeing.com
Blue Conscience – info@blueconscience.net
Nevis Historical and Conservation Society – info@nhcs.org
St Kitts and Nevis –Lake Health and Wellbeing, Blue Conscience, and the Nevis Historical and Conservation Society are delighted to announce the launch of a new awareness campaign: ‘Sip Sustainably: Sea the Change.’ Running from June to August 2025, the campaign is timed to coincide with two important global observances – World Environment Day (June 5) and World Ocean’s Day (June 8) – and aims to draw attention to the shared health and environmental harms caused by sugar-sweetened beverages (SSBs).
Many SSBs – including sodas, sugary juices, and energy drinks – are packed with excessive sugar that has been directly linked to weight gain, obesity, and a higher risk of developing non-communicable diseases (NCDs) like diabetes and heart disease. But beyond personal health, these beverages come in plastic bottles that pollute our coastline and seas, threatening marine life.
The Caribbean Sea has been ranked the second most plastic-contaminated sea in the world, and plastic beverage bottles are the most collected item during coastal clean-ups in St Kitts and Nevis, according to the Ocean Conservancy’s 2022 International Coastal Cleanup Report. These bottles are a danger to our marine ecosystems because they:
- Harm marine wildlife by being mistaken for food, causing internal injuries or death, and leaching toxic chemicals into the ocean.
- Destroy habitats, especially coral reefs and other sensitive marine environments.
- Contribute to microplastic pollution, which affects both marine life and human health as these particles make their way into the seafood we consume.
Through this campaign, the three NGOs are calling on the public to “Sip Sustainably” by:
- Replacing sugary drinks with water.
- Using reusable water bottles to reduce plastic waste.
They are also calling on policymakers to adopt evidence-based policies that reduce the public’s consumption of SSBs and reduce the plastic waste they generate. These include:
- Implementing SSB and plastic taxes.
- Removing SSBs from schools, hospitals, and government buildings and replacing them with accessible drinking water.
- Strengthening and enforcing waste management and coastal protection laws.
The theme of this year’s World Environment Day, “Ending Plastic Pollution,” and World Ocean’s Day, “Wonder: Sustaining What Sustains Us,” align perfectly with the campaign’s mission. By making simple, mindful changes—like drinking water in a reusable bottle—we can protect both our personal health and the health of our seas, ensuring they continue to sustain us for generations to come.
Voices from the Campaign Partners
Campaign Activities
To take part in the clean-up events, the public can contact Alessandra Polo – info@blueconscience.net and for more information about the campaign in general, please visit the social media pages of or email Blue Conscience, Lake Health and Wellbeing, or the Nevis Historical and Conservation Society
Blue Conscience
- Facebook: @blueconscience
- IG: @blueconscienceskn
- Email: info@blueconscience.net
Lake Health and Wellbeing:
- Facebook: @lakehealthwellbeing
- IG: @lakehealthwellbeing
- Email: info@lakehealthandwellbeing.com
Nevis Historical and Conservation Society
- Facebook: @lakehealthwellbeing
- IG: @nevismuseums
- Email: info@nhcs.org
Let’s Sip Sustainably and Sea the Change!











