This week, our wonderful guest blogger, Stacey Mensah, discusses whether blueberries are a superfood or a superscam. Tell us what you think in the comments sections below.
Welcome back to the Lake Foundation! How has your week been? This week for me has been an incredibly tiring one. I couldn’t even tell you what happened on Monday because one: I currently don’t have enough energy to think that far back, and two: I honestly just don’t want to. With moving into a new place and the intensification of work and social commitments, I haven’t been consuming the beloved 10-a-day – heck, if I consumed 3-a-day that would be an achievement. On this particular day I was feeling skinny – you know, think and you become and all of that – so as I said, I was feeling skinny and so I popped into a local health food store. My plan going into the shop was to simply pick up a few superfoods, some vegetables, and poultry. Nothing too extravagant. What I was faced with when I walked in was absolute madness. The prices of the superfoods were robbing me of any dignity I had left. I proceeded to pace up and down the shop floor wondering if this was a system error or if Johnny got a bit too excited with his marker. Nonetheless, I walked out with no superfoods in hand.
It begs the question: are superfoods a super scam? I would happily agree, end this discussion here and go eat a Kit-Kat. That, of course, is because with the prices independent stores are charging one would think that these superfoods would be covered in gold dust. That, of course, is not the case. The superfood in question today is the humble blueberry. With its low glycaemia index and antioxidant qualities, you can definitely be prepared to pay the premium for a punnet. There could possibly be a reason behind this.
New research that has conducted by the European Journal of Nutrition found that the daily consumption of one cup of fresh blueberries can improve cognition in healthy older adults. Meaning that you will understand, learn and remember things far more easily. Not too bad when you’re trying to remember what you did last week. The study was conducted over a 3-month period, with 13 healthy men and 24 healthy women between the ages of 60 and 75 being randomly assigned to receive Highbush blueberry powder daily (the equivalent of one cup of fresh blueberries) or a placebo powder. The results were incredibly telling and emphasising the importance of the promotion of healthy ageing. So, we’re in agreement; yes, blueberries are fantastic for your health, but what does labelling them as a superfood do to our pockets?
When a piece of fruit or veg is more expensive I automatically think that it must be better for me. Unfortunately, the hipster-ish packaging only encourages this mentality. And, honestly, the sales clerks with their ‘love life, love food’ slogan tees are not helping the situation and giving me free food, I mean c’mon, couldn’t you just ignore me, Johnny? So what’s left? Where can you buy cheap fruit and vegetables while still not compromising on the quality? With the rampant gentrification of London and the blow of Brexit, this is not an easy question to answer. Regardless of your budget, find what works for you. Above all else, it’s about quality and not quantity.
